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ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness improved sound refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.
HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.
FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the directors original colors settings and frame rates for a true at-home cinematic experience.
POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync VRR GeForce NOW and Xbox Cloud Gaming. Plus the Game Optimizer Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.
WEBOS: Search less and stream more with s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let Channels connect you to over 350 free channels and thousands of titles on demand. Plus with s Re:New Program enjoy future software updates and feature refreshes.
PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
AI SEARCH AND CONCIERGE: Leveraging AI makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
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